The Internet is boring. You browse the news. See a new funny kitten at YouTube, or update your status, but unlike, say, taking a journey to Antarctica or even just taking a walk in the neighborhood, the Internet is missing something…
The Internet is great when you are searching for something, but what if you don’t know exactly know what you are searching for?
In a real life scenario, you might sometime just go out, take a walk, wonder around and find yourself at a small bookshop down the street. An Internet scenario would be: you Google “bookshops” and follow a link… so, today’s Internet experience is much like being blindfolded. You start from somewhere and then when you want to move on, you need the assistance (of a search engine or knowing the web site address) to jump (or to be carried) from where you are right now, directly to your next destination. Since you are blindfolded, you miss the experience of actually going from one place to another, and can’t decide half the way, to stop just because you something else you like.
Since you just jump from one site to another, as there aren’t any distances, it is like if traveling from Los Angeles to New Zealand would feel the same as traveling to San Francisco. Your user experience is a direct result of the place you are visiting, which makes sense, but it lacks other factors such as the length of the journey and how easy or exhausting was it getting there.
So, on one hand, the Internet makes it too easy to jump from one place to another, and on the other hand, it is impossible to actually make the route between the two web sites, experiencing an actual journey, with exciting places along the way.
The missing ingredient
So what is this ingredient that the Internet is missing? Well, you can call it spatial orientation.
When you go to a journey, you pass along your route many places, some of which are more interesting and some of them are less. If you ask what is common to the places you pass, say, two places: one of them is not worth looking at, while the other is so interesting that you decide to spend there several hours or days.
The answer is that they are both there. So to reflect the term “there” to the Internet, you need to create a space similar to the real world.
No. I am not talking about a new virtual reality game… “Virtual” is something that is not real, but the Internet is real. It doesn’t have to become an alternative “real world”, but should become a new and unique world (or universe).
Some of the attributes in our world are arbitrary but in fact, that’s what makes our word exciting, unpredictable and constantly revolving. Many things you experience happen “by accident”. You meet someone by accident. You discover a beautiful place by accident.
To go back to the bookshop example, when you found this small bookshop along your route, you didn’t have to Google “Books”. It was just there.
There were many attempts to add a “space” dimension as an attribute to the Internet, but in most cases, the space was a direct reflection of geo data taken from the real world. Google Street View allows you to travel as if you were really travelling.
But the Internet deserves its own existence; it deserves its own space. It is great to simulate traveling, flying, driving a car and meeting people in your area, but wouldn’t it be even greater to really travel through the Internet, as a reality, and not as a simulation of another reality?
To make it happen, we need to arbitrarily assign a place in the space to web sites, (which can be based on first comes first served basis), but with the ability to “physically” move from one place to another, similarly as taking a walk.
Traveling through the Internet
Mapping the Internet into a new and unique space, with distances, paths and its own spatial orientation, will unleash the real potential of the Internet. Think of it that way: why are we so dependent on search engines (i.e. Google …)? Why can’t we just travel through the Internet?
Creation of such space must start by assigning it arbitrated attributes, which will later become more meaningful. It will be similar to populating the earth millions years ago, compared to today, where there is a significant difference between living (or visiting) in one place compared to another, or finding a house at the center of a city compared to the suburbs.
Further, there should be more than one way to travel. Not just Googling, but having the endless potential option of just wondering around. As a result, the Internet experience will bring you to visit places you haven’t planned to visit in the first place. This will include, visiting places just because they are located near another place you were looking for in the first place, and the term “located near” will need to be implemented using a new mapping system and not to reflect any existing geographical system imported from the real world.
That will give the Internet what it deserve – its own existence as a cosmos.
Of course, as we would all be thrilled to be able to just jump from LA to New Zealand a split of a second, the old ways to experience the Internet will still be available, and will be used like before, but it is time to add this missing ingredient to the Internet so it becomes a standalone universe.
The universe which is encapsulated within the existence of the Internet has a lot in common with our own universe, which brings ideas such as filling the lack of spatial orientation, but there is also great potential for attributes which can’t be part of our own world, such as, time travel.
Travelling through the Internet can be filtered to a certain time or a time range (for example, the 20th century). If browsing the Internet can become an experience similar to travelling and exploring new worlds, such filer can make this experience a travel through time with a time machine.
New business models
In addition, a verity of means of transportation will be available to Internet traveler that not only will stop the restrictive dependency on search engines, but will also bring the option to choose how to travel. This will create new business models: Fast; Slow; Direct; or having many stops along the route. Speaking about the new business models, today all internet related business models are based on the visitation, and there is a new opportunity here to create new business models based on the actual travel from one web site to another. Based on such models, typically, a web site’s audience would be by default your neighborhood, (radius around you) and as such, can be provided for free, while charges might occur when it comes to a longer journey based on the Internet distance which reflects to the new way the Internet will be mapped.
By adding spatial orientation to the Internet, and by gathering web sites and pages into places, similar to neighborhoods, towns, states, countries and continents, a typical “Internet town” will have web sites of different nature residing next to another. Such sites may be a book store, a travel agency (the “commercial area” of our town), several personal blogs (the “residential area” of our town), museums, news agencies, etc. which will all share the same neighborhood. The real people and organizations behind these web sites, even though the web sites will be mapped to the same town, can be from around the world. Unlike ventures which aim to relate activity over the web to geographic locations, for example, in order to tell the end user who is in his or her area (friends, restaurants, etc.), this idea is about allowing the Internet to have its own geographic domain, with places, distances, and the ability to travel and explore them, regardless of where you are in the real world.
So such town will have these sites next to each other as a result of “supply and demand”. At first, the entire universe will be free to settle, and like the old explorers, people will have the opportunity to settle at any place and establish communities next to other people and companies, but the heterogeneity which is the core idea in this article, will bring all kind of ventures, business and people to the same community.
In the real world, one can open a barbershop next to an Internet café or a coffee shop, even though they have nothing in common except for arbitrarily reside next to each other. Residing next to each other without sharing the same content, ISP, audience, country of origin and even language… all of these shouldn’t prevent these web sites to reside in the same Internet neighborhood.
The ability to have web sites “close to” or “next to” another with the ability to provide end users the experience of wondering around and travelling through the Internet with less dependency on search engines is basically what today’s Internet is missing.